Modern Competitive Strategy 4th Edition, Gordon Walker and Tammy Madsen
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Product details
| Management number | 12146651 | Release Date | 2025/09/19 | List Price | $36.00 | Model Number | 12146651 | ||
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ISBN-13: 978-1259181207, ISBN-10: 1259181200
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
| Category | Books > Reference Books > Educational & Instructional Books |
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| Size | N/A |
| Brand | McGraw-Hill Education |
| Condition | Fair |
Educational & Instructional Books
Yukata
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