Commercial activities expanded from pearl trading into general trading, broadening the family’s business interests while continuing a long-standing trading legacy across the region
The distribution sector was added to the business portfolio, marking an important step in serving markets and building long term commercial partnerships.
The business expanded into the services vertical, adding complementary activities and further broadening its overall business portfolio.
Expansion into the interior fit-out sector extended the Group’s activities into project-based environments and execution driven businesses.
Manufacturing operations were introduced, adding production capabilities and strengthening operational depth across the portfolio.
The Food and Beverage sector was added to the portfolio, marking an expansion into consumer-facing businesses and operations
Operations expanded beyond the UAE into Qatar and Oman, establishing a broader GCC presence and reinforcing regional reach.
Expansion continued with entry into the Saudi market, further extending the Group’s presence across key GCC markets.